Google Search Quality Metrics for Manual Ranking
Google say they are putting efforts in understanding human language and connecting between search queries to correct answers. To measure whether people find what they are looking for google is running live human testing of websites.
Following is a brief summary for the Google 175 pages of instruction, created for their quality raters personal, which was published on October 2020. Search Quality Evaluator Guidelines PDF
The above paper provides quality criteria on which a human can rank a website for google search manual section.
Most important Factors for website manual ranking are:
- The Purpose of the Page.
- Main Content Quality and Amount.
- Expertise, Authoritativeness, Trustworthiness.
1. Website Page purposes can be:
- To share information about a topic.
- To share personal or social information.
- To share pictures, videos, or other forms of media.
- To express an opinion or point of view.
- To entertain.
- To sell products or services.
- To allow users to post questions for other users to answer.
- To allow users to share files or to download software.
- Or other.
Google identify pages that could potentially impact a person’s future happiness, health, financial stability, or safety.
And call them “Your Money or Your Life” pages, or YMYL.
Google have very high Page Quality rating standards for YMYL pages
because low quality YMYL pages could potentially negatively impact on YMYL matrics.
2. Website Content Types can be:
- MC Main Content: Any part of the page that directly helps the page achieve its purpose.MC is (or should be!) the reason the page exists. The quality of the MC plays a very large role in the Page Quality rating of a webpage.
- SC Supplementary Content: Contributes to a good user experience on the page. SC can help a page better achieve its purpose or it can detract from the overall experience.
- Ads Advertisements/Monetization: Ads may contribute to a good user experience. The presence or absence of Ads is not by itself a reason for a High or Low quality rating. Google consider a website to be responsible for the overall quality of the Ads displayed.
3. Website E-A-T
Google is setting rate E-A-T Expertise, Authoritativeness, and Trustworthiness rank
by looking in homepage, about page, contact page, seaching for in comming links, social talk and reviews.
Google like to set a positive or a negative reputation but when
it is not found this would not be indication of positive or negative reputation.
